The Biggest Ecommerce Platforms in the World

First of, we need to clarify something...

Ecommerce Platforms vs Marketplaces: What’s the Difference?

When people search for the biggest ecommerce platforms, Google often mixes results between platforms (like Shopify, Wix, WooCommerce) and marketplaces (like Amazon, eBay, Alibaba). The distinction is key:

• A platform is a tool you use to build your own online store, manage products, and control branding.

• A marketplace is a giant online mall where you rent space and compete with thousands of sellers.
  

This article focuses on platforms — the software that empowers you to create, customize, and grow your ecommerce business.

Now, the List of the Biggest Ecommerce Platforms in the World

1- Shopify – The Global Leader in Ecommerce

Shopify is the platform that dominates the global market. Known for its scalability and app ecosystem, it powers millions of stores worldwide. It’s best for businesses that want to grow fast and plug into endless third-party integrations.

2- Wix – Best for Customization and B2B

From my own experience, Wix shines because of its customization. You can tweak everything — from design to advanced functionality — without needing endless plugins. What impressed me most was its B2B integration: you can segment clients, assign them special prices, and even automate discounts.

Created by Evoke Digital

On top of that, connecting payment systems and shipment options is almost effortless. I remember setting up payments and shipping in Wix; it was straightforward, but having a professional like the Kendall Development web design team made the process seamless and optimized.

Managing stock? It’s as easy as uploading an Instagram story. Updating products feels natural and fast, which makes day-to-day operations much lighter. And let’s not forget SEO — Wix is one of the most SEO-friendly platforms I’ve used. You don’t need to pay for plugins; everything is integrated, saving both time and money.

3- WooCommerce – Flexible and Open-Source

WooCommerce is a WordPress plugin that turns your site into a fully functional store. It’s flexible and open-source, which means endless customization — but it also requires more maintenance and hosting knowledge.

4- BigCommerce – Built for Scaling

BigCommerce is known for handling large inventories and high-volume sales. It’s great for businesses that want enterprise-level features without going full custom.

5- Squarespace – Great for Creatives

Squarespace is the go-to for creatives who want stunning design templates. It’s not as feature-packed as Shopify or Wix for advanced ecommerce, but perfect for artists, photographers, and personal brands.

6- Magento (Adobe Commerce) – Enterprise Power

Magento is a heavyweight for enterprises that want full control. It requires development skills (or a strong team), but it’s incredibly powerful for companies managing thousands of SKUs and complex operations.

7- Other Notable Platforms

Ecwid, PrestaShop, and OpenCart also serve specific niches. They may not have the same global footprint, but they’re popular among small businesses and DIY entrepreneurs.

Key Factors to Compare Ecommerce Platforms

Ease of Use & Customization

Some platforms feel rigid. With Wix, I felt the opposite: modifying the design and functions was natural. This flexibility is a game-changer if you want your store to look unique.

B2B Features & Client Segmentation

Not every platform thinks of B2B ecommerce. Wix stands out because it lets you assign different prices and conditions to different clients. That’s something I’ve used personally and it made a huge difference in managing wholesale customers.

Payment Systems & Shipping Integrations

The smoother this process is, the less stress you’ll have. On Wix, I connected payments and shipping in minutes. Of course, having professionals like Kendall Development helps, but it’s something you can totally manage yourself.

SEO Tools and Cost Efficiency

One hidden cost of many platforms is paying for SEO plugins. Wix integrates SEO tools by default. In my experience, this saves a lot of money and makes SEO accessible even for beginners.

Stock Management & Product Updates

Inventory management doesn’t have to feel like a chore. On Wix, uploading new products reminded me of posting a story on Instagram: simple, quick, and intuitive.

Best Ecommerce Platforms by Business Type

For Small Businesses and Startups

Shopify and Wix lead here. Shopify for scalability, Wix for ease and SEO savings.

For B2B Companies

Wix is my top pick because of its client segmentation and flexible B2B tools.

For Large Enterprises

Magento and BigCommerce are better suited for handling massive operations and advanced workflows.

For Creatives and Personal Brands

Squarespace shines with its design templates and visual focus.

🛒 Comparative Table of the Biggest Ecommerce Platforms (2025)

Platform	Best For	Customization	B2B Features	SEO Tools	Ease of Use	Starting Price (USD/month)
Shopify	Global scalability & app ecosystem	High (via apps)	Limited (needs apps)	Strong (apps required)	Easy	$39 (Basic)
Wix	Customization & B2B ecommerce	Very high (visual + functional)	Built-in (client segmentation, special pricing)	Built-in, plugin-free	Very easy	$17 (Business Basic)
WooCommerce	WordPress users, flexibility	Unlimited (open-source)	With extensions	SEO strong (via Yoast/others)	Medium (requires setup)	Free (hosting & plugins extra)
BigCommerce	Large catalogs & scaling	High	Strong B2B suite	Built-in SEO	Medium	$39 (Standard)
Squarespace	Creatives & personal brands	High (templates)	Very limited	Built-in basics	Very easy	$27 (Commerce Basic)
Magento (Adobe Commerce)	Enterprises & complex needs	Unlimited (custom dev)	Advanced B2B suite	Advanced but dev-heavy	Hard (requires team)	$$$ (custom quote, hosting extra)

FAQs About Ecommerce Platforms

What are the biggest ecommerce platforms in 2025?

Shopify, Wix, WooCommerce, BigCommerce, Squarespace, and Magento lead the market.

Which ecommerce platform is best for small businesses?

Shopify and Wix are the top choices depending on your priorities: growth vs affordability and customization.

What ecommerce platform is best for B2B sales?

 From my experience, Wix is a standout because of its built-in B2B features.

Is Wix a good ecommerce platform?

 Absolutely. It’s easy to use, SEO-friendly, and perfect for businesses that value customization and client segmentation.

What is the difference between an ecommerce platform and a marketplace?

 A platform helps you build your own online store. A marketplace is a giant online store where you’re just one of many sellers.

Which ecommerce platform has the best SEO tools?

 Wix integrates SEO by default, making it one of the most cost-effective options.

Conclusion: Which Ecommerce Platform Is Right for You?

The biggest ecommerce platforms in 2025 all have strengths. Shopify is unbeatable for global scaling. Magento is an enterprise giant. Squarespace caters to creatives. WooCommerce offers open-source freedom.

But in my personal experience, Wix strikes the perfect balance: easy customization, powerful B2B tools, seamless payments and shipping, effortless stock management, and built-in SEO. Whether you’re starting small or building a B2B empire, Wix gives you the flexibility to grow — without drowning in plugins or hidden costs.