Web Development Cost: What Florida and US Businesses Really Pay in 2026
Updated: 1 day ago
✅ Reviewed by Federico Donadio
Web development cost for most small and mid-size businesses runs between $3,200 and $12,000 for a professionally built website, depending on how many pages you need and which platform it's built on. Those are the same flat-fee ranges we quote clients in Florida and across the US. Projects usually only go past $20,000 when they need real custom code. And after building 500+ websites, here's what I see most often: owners who ask for "development" usually just need great web design on a strong platform.
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How Much Does Web Development Cost? Real 2026 Price Ranges
Here's the website development cost for the most common types of business websites, based on our current flat-fee pricing.
Project | Wix Editor | Wix Studio |
Service website (about 6 pages) | $3,200–$3,700 | $5,700–$6,600 |
Service website (10–15 pages) | $4,550–$7,200 | $7,850–$12,000 |
Basic ecommerce (about 6 pages, 25 products) | $4,300–$5,000 | $6,800–$7,850 |
Custom-coded features | Priced by the hour, $150–$300 | Priced by the hour, $150–$300 |
What's included in every website development quote:
Design and copywriting
Basic SEO setup: proper heading structure, meta titles and descriptions, images optimized for fast loading, and basic keyword research and placement
A layout that works on desktop, tablet, and mobile at no extra cost
A full back end for managing content, email marketing, invoicing, and your database
A one-hour training session so you can make small edits yourself
What's priced separately: website migration, blog migration, ongoing SEO, and your Wix premium plan, which you pay directly to Wix.
For reference, we rebuilt a 10-page website for an insurance agency on Wix Editor for $4,750. It launched in 45 days with strong SEO built in and picked up 350 new keywords in its first six weeks.
If you're selling products, your catalog drives the price more than the design does. Our ecommerce website pricing guide breaks that down in detail. And if your current site only works on desktop, our guide to responsive web design cost covers that fix.
Web Design vs. Web Development: What Most Businesses Actually Need
Web design is how your site looks, reads, and guides people to act: layout, messaging, navigation, forms, and calls to action. Web development is building the functionality behind it.
Those used to be two separate jobs. A designer made the mockups, and a developer coded every feature by hand. Today, platforms like Wix handle most of that functionality without a single line of code: forms, bookings, payments, members areas, CRM, email marketing, invoicing, and ecommerce.
That's why most people who come to us asking for "website development" really need web design on a strong platform. The development is already built in. What you're paying for is strategy, structure, copy, SEO, and a design that turns visitors into calls and bookings.
When a project needs something the platform can't do, we add targeted custom code on top. That's a hybrid build, and it's how most projects stay affordable. It's also why we build mainly on Wix. Not for looks, but because your site, your follow-up, and your payments live in one place instead of five disconnected tools.
What Drives Website Development Pricing
These are the factors that move the web development price up or down, plus one that doesn't.
Platform: Wix Editor, Wix Studio, or Custom Code
Wix Editor works for most service businesses. It's faster to build, which keeps the cost lower. Wix Studio gives more design freedom, animation, and precise control on every screen size, but it takes more work to build, which is why the same 6-page site costs more there.
Custom code is priced by the hour, and that's where website programming cost adds up fast. This is also why the "average cost for web development" you find online swings so much. Two quotes for "a 6-page website" can be built on completely different tools.
Number of Pages, Visible and Behind the Scenes
Page count is the most obvious driver, but don't only count the pages in your menu. Members areas, client dashboards, and content pages like blogs, listings, or portfolios are pages too, even if visitors never see them in the navigation. That's what web page development cost really covers.
Features and Integrations
Bookings, forms, payments, CRM, email marketing, and POS connections mostly run natively on Wix, so they don't add development hours. When something needs a small piece of custom code to connect, those hours run $150–$200 per hour.
Timeline and Rush Deadlines
A standard service website takes about 45 days with us. That timeline is generous on purpose, so you have time to review drafts and give feedback without rushing decisions. Custom features add time. If you need it faster, a compressed deadline adds a rush fee.
New Website vs. Redesign
If you already have a website, the price depends on what's worth keeping. A refresh that keeps a solid SEO foundation costs less than a full rebuild, and moving from another platform usually prices close to a rebuild. Our website redesign cost guide covers refresh vs. rebuild pricing in detail.
Location: Florida or Anywhere in the US
Where you're located doesn't change the price. Clients in Florida and clients in other states pay the same for the same scope. The only difference shows up on ecommerce sites and sites that take payments through Wix Payments or Stripe: sales tax collection has to be set up for your state, so that part of the setup varies.
When Custom Code Changes the Price
Custom code is where web development charges actually jump. Here's what it costs and when it's worth it.
Web Development Hourly Rates
How much does a web developer cost per hour? Here's what we charge when a project needs code:
Small custom code for integrations: $150–$200 per hour
Full custom development: around $200 per hour
Specialist work (very specific functionality or immersive builds): up to around $300 per hour
Most projects never touch these rates, because most of our work is flat-fee. Hourly is reserved for fully custom work, special functionality, or projects with many rounds of back-and-forth.
Real Example: A $6,700 Website That Became a $22,000 Project
Right now, we're building a website for a luxury real estate company. The site has a members area, 4 visible pages, and at least 10 more pages on the back end. We quoted it at $6,700.
Then the client asked for a fully immersive experience on top of the website, something no platform does out of the box. That piece alone added more than $10,000. They also needed everything finished in 7 days.
The final quote: $22,000.
Look at what actually moved the number. The website itself, members area included, stayed affordable. The custom code and the deadline more than tripled the budget. A hybrid build isn't expensive. It gets expensive when custom code is truly needed.
Who Actually Needs Full Custom Development
Very few businesses. Since we started, only a handful of clients have needed specialist-level work, and they usually fall into two groups:
Hospitals and clinics that need very specific functionality and sections a standard platform doesn't offer
Brands that want fully immersive, custom graphic experiences, like the ones our development team has built for Disney and ESPN
If you run a local service business, a med spa, a construction company, or a consulting firm, you almost certainly don't need this. If someone quotes you full custom development for a standard business site, ask why.
What a Website Costs After Launch
Building your website is a one-time fee. Running it is a yearly cost, and it's smaller than most owners expect.
On Wix, most of our clients spend about $525–$630 a year to keep their site running. That covers:
Domain: about $16–$22 a year
Wix premium plan (hosting and SSL included): about $204–$384 a year, higher with heavy payment processing
Private domain registration and a few apps
Add roughly $150–$500 a year for small changes, like new photos or updated text.
What you won't pay us is a monthly maintenance fee. Your hosting is in your name and paid directly to Wix. We only recommend a monthly retainer for sites that change constantly, like event sites or online stores with high product turnover.
SEO is different. It's marketing, not maintenance, and it's priced as its own campaign.
How to Compare Web Development Quotes
Why the Cheapest Quote Often Costs More
How much should a professional website cost? Enough to do the job it's built for.
Here's a story I share a lot. A painting contractor came to us with a Wix site that was already fully optimized. It brought in almost 1,000 qualified visitors a month and 10 to 25 leads. We quoted $6,300 to remodel it while protecting that SEO.
He went with a $1,200 freelancer instead, who rebuilt it with an AI coding tool and had zero SEO experience. The site lost its traffic overnight. About a month later, he was back.
The $5,100 he saved cost him a month of leads, and he still needed the site fixed. AI-built sites can look good, but they're assembled from generic patterns, they're hard to connect to your CRM or booking tools, and they often capture nothing. For a serious business website, if the builder's plan is "AI will build it," walk away.
Red Flags to Check Before You Sign
Before you sign any website development quote, check these:
Domain and hosting: Are they in your name and paid by you?
Revisions: How many rounds are included?
Deadlines: Is there a clear timeline with dates?
Scope: Does it list what's included and what's not?
Maintenance fees: Are any recurring web development fees hidden in the fine print?
Ownership: Do you own the site at the end, with the builder as manager instead of owner?
Training: Will they show you how to make small edits yourself?
Technology: What platform or code is it built on?
Flat Fee vs. Hourly Pricing
Most of our quotes are flat fees. After 500+ websites, we know how long a project takes, and a flat fee usually saves clients a couple hundred dollars compared with billing the same work by the hour. Hourly makes sense for fully custom designs, special functionality, or projects with constant back-and-forth.
If one quote is flat and another is hourly, ask the hourly provider for an estimated range of hours. Otherwise, you're comparing a fixed number to an open tab.
Agency or Freelancer?
Both can work. Freelancers tend to be more flexible. Agencies tend to have firmer processes, deliver on time, and understand the business side better. The right choice depends on your project, and our guide on how much it costs to hire a web designer compares both in detail.
Get a Clear, Flat-Fee Quote
Whether you're in Florida or anywhere else in the US, we'll look at what you actually need, tell you honestly whether it's design or real development, and give you a flat-fee quote with a clear scope.
Frequently Asked Questions
How long does web development take?
For a standard service website, about 45 days. We build in extra time on purpose so you can review and give feedback without pressure. Custom features add time, and a rush fee can shorten it.
How much does it cost to develop a web app?
A web app is fully custom development, so it's priced by the hours it takes, usually $200–$300 per hour depending on the specialist needed. Logins, dashboards, databases, and integrations all add hours. Full custom app development typically starts around $30,000. Our custom app development page covers how those projects work.
How much does it cost to hire a web developer?
It depends on whether you need a developer at all. Most small businesses need a web designer working on a strong platform, which is a flat-fee project. When custom code is needed, our rates run $150–$300 per hour. Our guide on the cost to hire a web designer covers freelancer and agency pricing in more detail.
Do I own my website and hosting?
You should. With us, your Wix plan and domain are in your name and paid directly by you. At the end of the project, you're the owner and we become the manager. If a quote doesn't make ownership clear, ask before you sign.
Is Wix good enough for a professional business website?
Yes. We've built on Wix for over seven years, with 500+ websites and no client site ever hacked. Wix is SOC 2 Type 2 compliant and ISO 27001 certified, and Wix Studio handles advanced design. When a project needs more, we add custom code.
Can I build a website myself for less?
Yes, and if you're testing an idea with no budget, that's a fine place to start. But a site meant to bring in leads needs strategy, SEO, and a structure built for your customers. That's what you're really paying for when you hire a pro.
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