Web Page Design Price: What a Website Really Costs in 2026
Updated: 1 day ago
✅ Reviewed by Federico Donadio
A professionally designed website costs up to $1,600 for a simple landing page. A typical 6-page small business site runs $3,200 to $6,600, and a 10 to 15 page site runs $4,550 to $12,000. Online stores start around $4,300. After launch, most owners spend about $525 to $630 a year to keep the site running, mostly domain and hosting, with no monthly fee owed to the designer. Here at Kendall Development in West Palm Beach, the most common surprise on a first call is that a landing page costs less than owners expect. Most assume they'll pay $2,500 or more.
Below is what drives those numbers, what your price should include, and how to tell a fair quote from a risky one.
How Much Does a Website Cost? Prices by Website Type
Website design cost depends on three things: the type of site, the number of pages, and the Wix editor it's built on. Here are the flat prices we quote:
Website type | Wix Editor | Wix Studio | What's included |
Landing page (1 page) | Up to $1,600 | Quoted per project | Design, copy, basic SEO setup |
6-page small business site | $3,200–$3,700 | $5,700–$6,600 | Design, copy, basic SEO setup, a few forms |
10 to 15 page site | $4,550–$7,200 | $7,850–$12,000 | Design, basic SEO setup |
Ecommerce (6 pages, 25 products) | $4,300–$5,000 | $6,800–$7,850 | Store setup, tax and shipping, basic SEO setup |
Custom-coded ecommerce | $15,000–$33,000 | Custom shopping experience and interactions |
Every site we build is responsive on desktop, tablet, and mobile at no extra cost. These are the same prices we quote businesses across Palm Beach County, from Jupiter and Palm Beach Gardens down to Boca Raton.
Landing Page: How Much Does a Basic Website Cost?
A basic website is a single page that tells visitors who you are, what you offer, and how to contact you. For our most basic package, we normally don't charge more than $1,600, and that covers the design, the copy, and the SEO setup. Senior web designers and graphic designers with over eight years of experience handle the work.
"Basic SEO setup" means:
Proper H-tag placement.
A meta title and description.
Images optimized for fast loading.
Basic keyword research and placement.
These are the same fundamentals covered in Google's SEO Starter Guide.
A landing page is a good fit for a new business, a single service, or an ad campaign that needs one focused page.
Here's a landing page we built in this price range for Pomegranate Consulting, a non-profit consulting business based in West Palm Beach. One page covers who they are, what they offer, and how to get in touch.
6-Page Small Business Website Cost
This is the most common small business website. It usually covers a homepage, an about page, a contact page, and a few service pages. On Wix Editor it runs $3,200 to $3,700. On Wix Studio it runs $5,700 to $6,600. Copy is included at both levels, along with a few forms and basic SEO setup.
Three things are priced on top when you need them: migrating an existing website, migrating a blog, and ongoing SEO work.
For example, Fleur de Paris came to us needing a 6-page website for their Skin Care Salon. It landed in the Wix Editor range above and included a booking and eCommerce system.
Want your exact number? Try our small business website cost calculator and price your project in about a minute.
10 to 15 Page Professional Website Cost
A professional website with more service pages, case studies, or location pages runs $4,550 to $7,200 on Wix Editor and $7,850 to $12,000 on Wix Studio.
Here's a real example. For Heskev Insurance, a Medicare insurance broker, we rebuilt a 10-page site on Wix Editor for $4,750 and delivered it in 45 days with strong SEO optimization included. In the first month and a half after launch, the site picked up 350 new keywords. The forte of this website wasn't the design but the SEO.
What Drives Website Design Cost
Website price follows workload. The biggest single factor is which Wix editor your site is built on:
Wix Editor | Wix Studio | |
Best for | Most service businesses | Brands that need advanced, custom design |
Design flexibility | Strong, drag-and-drop | Advanced layouts, animations, very large or unusual screens |
Build effort | Faster to build | More time and skill to build |
6-page site price | $3,200–$3,700 | $5,700–$6,600 |
To show what the top of the Wix Studio range looks like, one of our Studio builds cost around $21,000 just for a spectacular 3D animation. The animation is fully connected to the back end so the client can track how visitors interact with it.
Beyond the editor, these factors move the price:
Page count. More pages mean more design, copy, and SEO work.
SEO scope. Basic setup is included. A deeper one-time SEO update runs $800 to $3,000.
Platform migration. Moving from WordPress, Shopify, or Framer to Wix means redoing the design, so a straight move of a 6-page site runs about $2,600 to $3,100. If you already have a site, our guide to website redesign cost covers when to refresh and when to rebuild.
Blog migration. This can range from about $800 for 20 basic posts to $20,000 for 300 posts with internal links, alt text, and redirects.
Custom code and rush deadlines. These are the biggest price jumps of all, and the point where a project moves into custom website design.
Here's how much custom work can change a quote. A luxury real estate company came to us for a site with a members area, 4 public pages, and more than 10 back-end pages. We quoted $6,700. Then they added an immersive custom experience, which on its own meant 160 to 200 hours and over $10,000 of work. They also needed a 7-day deadline. The project grew to $22,000. The website wasn't what made it expensive. The custom code was. We break this down further in our post on web development cost.
How Much Does an Ecommerce Website Cost?
With online stores, the catalog drives the price, not the design. How many products, categories, subcategories, photos per product, and variations you have matters more than the homepage.
A basic 6-page store with 25 products and basic SEO setup runs:
Wix Editor: $4,300 to $5,000.
Wix Studio: $6,800 to $7,850.
Turnaround is 30 to 45 days, and each additional product is normally $36. Every build includes tax and shipping setup. We also teach you how payments, payouts, and chargebacks work so you don't depend on us for day-to-day store management. Fully custom-coded stores run $15,000 to $33,000.
For Mama Bella Cafe, we built a Wix store with more than 700 products, synced with their Square POS for products, pricing, categories, and stock. It handles delivery, pickup, and shipping. The project came in around $10,000. Most of that went into organizing categories and menus, setting up the POS sync, SEO, and optimizing product images.
Selling online? See our full ecommerce website cost breakdown.
Do You Have to Pay Monthly for a Website?
Yes, every website has recurring costs. But with us, none of them is a monthly fee to the agency. On Wix, the real ongoing costs are:
Domain: $16 to $22 a year.
Hosting (Wix premium plan): $204 to $384 a year, with SSL included. It runs higher if you process a lot of payments.
Apps and extras: private domain registration, plus any marketing tools you choose, such as email marketing.
Most of our clients spend $525 to $630 a year in total, or roughly $44 to $53 a month. For a full breakdown, see what small businesses pay to maintain a website. Small changes usually add another $150 to $500 a year. Simple updates like swapping images run $55 to $85 an hour, and more complex changes run $85 to $300 an hour.
The hosting and the domain are always in your name. I consider it unethical for an agency to hold a client's hosting, so we don't charge a maintenance retainer. A retainer only makes sense for sites that need constant updates, such as:
Event sites.
Stores with high product rotation.
Businesses running frequent promotions.
SEO is a separate marketing service, not maintenance. Monthly campaigns usually run $1,500 to $2,500.
Platform choice affects monthly costs more than most owners realize. A West Palm Beach nonprofit came to us from WordPress, where they were paying over $300 a month in maintenance and over $150 a month in hosting, about $5,400 a year. After moving to Wix, which gives qualifying nonprofits 70% off hosting on a two-year plan through its TechSoup partnership, their hosting now runs $122 every two years.
What Your Website Price Should Include
When owners are ready to hire, the first call is mostly about price, functionality, and maintenance. Here's what a fair website price should include, based on the questions I hear most:
Hosting and domain in your name. If you don't have a domain yet, we guide you through buying it yourself, so you own it from day one.
SEO setup. At minimum: H-tags, meta titles and descriptions, image optimization, and basic keyword placement.
Ownership. You should own the finished website. Every time we finish a site, we transfer ownership to the client, and we become the manager, not the owner.
Training. We include 1 to 1.5 hours of training so you can make basic edits and manage the CRM yourself.
Back-end tools. A website should help run your business, not just look good. Ours come with a full CMS for invoicing, payments, email marketing, stock, and database management.
Scalability. We've built on Wix for over seven years, with more than 500 websites and no client site ever hacked. Wix also holds SOC 2 Type 2 and ISO 27001 certifications. The platform grows with you.
A clear timeline. A standard service website takes about 45 days. That leaves time for your feedback. Faster delivery is possible with a rush fee.
$500 AI Sites, $99/Month Websites, and DIY: What You Actually Get
Website design company prices vary widely because they're selling different things. Here's how the cheaper options compare:
Option | Upfront cost | Ongoing cost | Best for | Main tradeoff |
DIY builder | Your time | Platform plan and domain | Testing an idea with no budget | You handle design, setup, and SEO alone |
$99/month website | Low or none | $1,188 a year | Just needing a URL on a business card | Rarely generates business; check who owns the site |
$500 AI or template site | About $500 | Platform plan and domain | A quick placeholder | Looks like every other AI site, with little SEO or back end |
Professional designer | $1,600 to $12,000+ | About $525 to $630 a year | Businesses that need leads | Higher upfront investment |
Anyone can build a website with AI for $500 these days. You can spot those sites right away, because they all follow the same patterns and structure. When someone asks why they should pay $3,200 instead, my answer is this: you get a site tailored to your business, built from data and experience across many industries, with a back end that does the heavy lifting for your operations.
$99/month websites are fine if that's your budget and you only need a URL people can visit. They may make you look more established, but in my experience they won't bring you business. A website should be a tool that generates business, not a brochure sitting online doing nothing.
Going cheap can also cost you what you already have. A painting contractor came to us with a fully SEO-optimized Wix site that brought in almost 1,000 qualified visitors and 10 to 25 leads a month. We quoted $6,300 to remodel it while keeping the SEO intact. He hired a $1,200 freelancer who built the new site with AI and had no SEO experience. His traffic disappeared overnight, and he came back about a month later.
How to Compare Website Design Quotes
Before you sign, check every quote for these points:
Are the domain and hosting costs disclosed, and will both be in your name?
How many rounds of revisions are included?
Are there clear deadlines?
Does the scope say what's excluded, not just what's included?
Are there hidden maintenance fees?
Will ownership transfer to you at the end?
Is training on the platform included?
What technology is used? For a serious business site, I'd walk away if the builder says it's simply built with AI.
Also think twice before switching designers in the middle of a project. A West Palm Beach client worked with us for about six months on their website, then moved into SEO services. They weren't happy with the SEO results or the cost, and they wanted the site to look different from the design they had approved. Without asking us for advice, they hired someone else to redo the whole site. The new site had poor user experience and bad contrast, and it wasn't accessible to people with disabilities. Four to five weeks later, they came back to restart the SEO campaign and paid extra for us to fix the remodel first. A small design adjustment during the campaign would have cost far less.
Already have a quote from another designer or agency? Send it to us for a free quote review, and we'll tell you what's missing.
Frequently Asked Questions
Does it cost money to make a website?
Yes. Even if you build it yourself, you'll pay for a domain and a hosting plan, and most free plans won't let you use your own domain. A professionally built website costs anywhere from $1,600 for a landing page to $12,000 or more for a larger custom site.
Do you have to pay to have a website?
Yes. To keep any website live, you pay for a domain and hosting. On Wix, those two run about $220 to $406 a year combined. Most of our clients spend $525 to $630 a year once apps and private registration are included.
What is the average cost of website design for a small business?
Most small businesses land between $3,200 and $6,600 for a 6-page site with copy and basic SEO setup included. If you only need one page, a landing page runs up to $1,600.
How long does it take to build a website?
A standard service website takes about 45 days. An ecommerce site with 25 products takes 30 to 45 days. Rush delivery is available for an added fee, and custom features take longer.
Do I own my website when it's finished?
You should. When we finish a website, we transfer ownership to you, and your domain and hosting are already in your name. If a quote doesn't say you'll own the site, ask before you sign.
Do you charge the same for businesses outside West Palm Beach?
Yes. Pricing is the same whether your business is in West Palm Beach, Palm Beach, Palm Beach Gardens, Jupiter, Riviera Beach, Wellington, Royal Palm Beach, Lake Worth Beach, Boynton Beach, Delray Beach, Boca Raton, or out of state. The only difference is sales tax on ecommerce sites or sites with integrated payments.
Get a Clear Price for Your Website
The fastest way to get a real number is to try our small business website cost calculator, or check our ecommerce cost breakdown if you're selling online. If you'd rather talk it through, book a call with our team. We work with businesses in West Palm Beach and the surrounding cities, and we'll give you a flat price based on your goals.
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